FOR IMMEDIATE RELEASE
Ann Arbor, MI, November 2, 2015
Released just in time for Halloween, 10 Signs of a Scary Real Estate Listing, a recent article by Ilyce Glink, borrowed wisdom and tips from Home Buyer’s Agent of Ann Arbor broker Jon Boyd. Noting 10 leading misleading phrases often employed in home ads, the article was verily an expose on the real meaning behind trending word selections in descriptions for houses for sale.
From “All work has been carried out for you” subtly referring to a property flipped with low-quality materials to the results of “As is” listings , the article explored the subtext of these typical phrases employed by real estate agents to artfully describe their listings. Boyd, a veteran of the pursuit of honest disclosure in home marketing, was happy to lend his knowledge to this article, and Glink employed a number of of his anecdotes to illustrate the often-misleading terminology. “We think Ilyce Glink is great”, Boyd mentioned. “She has been a great consumer writer for years and I even have one of her real estate books in our meeting room bookshelf. When her staff asked me for some input for this article I did everything I could to help them out.”
Jon Boyd went on to say that “The language of listings is often confusing to home buyers, sometimes intentionally…Buyers need to understand that the purpose of the listing agent’s remarks is to get you in the home and buy the house, not to inform you and certainly not to disclose things that would direct you away from a house that you could possibly buy. It is not an exact science, but buyers should remember it is an advertisement for the home. It is not objective.”
More about Ilyce Glink can be found at her website at http://thinkglink.com
The Home Buyer’s Agent of Ann Arbor, Inc. is the oldest Exclusive Buyer’s Agency in the state of Michigan and has helped hundreds of home buyers save millions of dollars on their home purchases. Since Exclusive Buyer Agents only represent home buyers and never sellers, these companies avoid the conflicts of interest of traditional real estate companies and offer home buyers 100% loyalty. The firm also meets the stringent membership requirements of The National Association of Exclusive Buyer Agents (NAEBA.org). The standard setting organization for buyer agency.
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Company Name: The Home Buyer’s Agent of Ann Arbor
Contact Person: Alex Young
Email: Send Email
Address:1905 Pauline Blvd. suite 1
City: Ann Arbor
Country: United States