2018-01-11 02:20:02

eBook Deals & PDF Download Managing Technology For Corporate Success by C. Floyd

Author
C. Floyd
Publisher
Gower Publishing Company
Date of release
Pages
288
ISBN
9780566079917
Binding
Unknown Binding
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
4
27

Book review

Technology is fundamental to every product-based business in reducing costs, differentiating products, providing new opportunities, and driving strategic change. This work sets out to answer the key questions which confront top management: how to decide which technologies to invest in and how to manage and exploit them for maximum commercial benefit; how much to invest in R&D and to measure whether it delivers the goods; how to shape management roles, corporate structure and culture to fit technology strategy; and how to gain both employee and shareholder commitment. This text explores these and other key issues in an accessible, non-technical way, providing a best practice grounding in technology measurement. It offers guidelines on a variety of different scenarios compnies may experience and demonstrates the values and pitfalls of different approaches, quoting many real examples from well-known companies. It is aimed at senior managers in large and medium companies, chief executives, marketing, technical and planning directors and managers, and those involved in manging innovation and new product development.


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Managing Technology For Corporate Success by C. Floyd

Page Updated: Jan 11, 2018
Book Views: 9


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